Sales and Marketing Analyst driving growth through insights and strategy.

I specialize in analyzing market trends, optimizing sales strategies, and delivering actionable insights that boost revenue and customer engagement. Skilled in CRM tools, data visualization, and digital marketing analytics.

Soft Skill custom-line

Team Collaboration
95%
Communication
90%
Problem Solving/Attention of Details
80%
Adaptability
95%

Development Skill custom-line

SQL
70%
Python
80%
Power BI
85%
Excel
85%

Experiences custom-line

Felton Industries • Full-time

Apr 2025 –  Present • Sydney, NSW

Sales and Marketing Analyst

  • Analyze sales and marketing data to identify trends, performance drivers, and growth opportunities.
  • Build interactive dashboards and reports using Power BI to support decision-making across departments.
  • Collaborate with sales and marketing teams to track KPIs, forecast sales, and evaluate campaign effectiveness.
  • Provide insights on area sales performance for strategic planning.

Click Consulting Group • Full-time

Jul 2024 – Apr 2025 • Sydney, NSW

Junior Data Analyst

 

• Data Analysis – Skilled in analyzing and interpreting complex data sets to support business insights and decision-making.
• Data Cleaning & Transformation – Performed data cleaning and transformation to ensure high data quality and consistency for analysis and reporting.
• Dashboard Development – Designed and developed interactive Power BI dashboards, enabling stakeholders to track key metrics, visualize trends, and identify opportunities      for improvement.
• Technical Skills – Proficient in Python, R, SQL, and Power BI, applying these tools to create robust data solutions.

Chiswick Convenience • Part-time

Apr 2022 – Jul 2024 • Sydney, NSW

Customer Service Rep.(Part-Time)

  • Assisted customers with product selection and provided personalized recommendations based on individual needs.
  • Interacted with customers to understand their needs, provided product recommendations, and
  • resolved inquiries to ensure a positive shopping experience.
  •  Efficiently handled cash, card, and digital payments while ensuring accuracy and adherence to financial protocols.
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Education & Certificates

Academic Excellence
& Professional Certifications

Highlighting educational qualifications and certifications that showcase skills in business analytics, administration, and digital marketing.

Education custom-line

Master in Business Analytics

2024-09-01

(Victoria University)

Bachelor in Business Administration

2018-09-01

(International Business, London Metropolitan University)

Google Data Analytics Certificate

2025-01-01

Certified in Data Analysis and Business Insights

Advance in Digital Marketing Certificate - SEO

2019-04-09

Specialization in Digital Marketing Strategies

My Skills

Key Competencies & Expertise
Driving Data-Driven Decisions

Market Research

124+ Reports

Expertise in advanced Excel functions, pivot tables, and data modeling to analyze sales and marketing trends for strategic decision-making.

Data Analysis

240+ Insights

Proficient in Python for data analytics and SQL for database management, enabling extraction, manipulation, and reporting of sales and marketing data efficiently.

Sales Strategy

200+ Campaigns

Developing interactive dashboards and visual reports in Power BI to communicate insights, track KPIs, and support strategic business decisions.

Marketing Campaigns

300+ Projects

Strong interpersonal skills, effective communication, and teamwork to collaborate with cross-functional teams and deliver actionable marketing strategies.

Problem Solving & Analytical Thinking

Numerous Challenges

Ability to analyze complex business scenarios, identify opportunities, and provide data-driven solutions to optimize marketing campaigns and sales performance.

My Approach

A Google-certified IT specialist, I excel at simplifying complex technical issues. My approach is rooted in clear communication and empathy, ensuring users feel heard and supported while swiftly resolving their problems.

I build complete, dynamic web solutions from the ground up using Next.js and Firebase. My skill lies in creating intuitive user interfaces and architecting the secure, scalable backend systems that power them.

Mentoring junior talent and automating routine tasks are core to my leadership philosophy. I focus on improving team efficiency and system reliability, fostering an environment of continuous growth and innovation.

GET IN TOUCH

Elevate your brand with Me

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